Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.

There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.

01) TRADITIONAL MARKETING

Traditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.

In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.

Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.

NEED OF DIGITAL MARKETING

Since the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.

02) DIGITAL MARKETING

Digital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.

Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.

There are various reason for the growth of digital marketing.

1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.

However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.

For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.

Giving Your Business a New Height With Business VOIP

Change is the only thing that remains constant. Business houses specially work on this principle. With rising competition and change in the requirements and desires of consumers, organizations have to constantly evolve if they want to ensure a long and steady run. With most of the companies going global, there has been a significant change in the way they communicate with their clients and consumers. There is a growing call for a cheaper and quality mode of communication.

This call has been answered by business VoIP solution which has come as not just an alternative but a definite upgraded form of public switch telephony network. VoIP call termination facilitates much cheaper call transmission via the Internet instead of the orthodox optical fiber network, thereby allowing local, long distance and international calls to be made at a much reduced rate. This helps the organizations to save tremendously on their telephony bills. More savings translate into increase profit margin.

Additionally, since calls are routed over the online web interface by converting the analog signals i.e. the voice into small digital IP packets i.e. in the form of data ( much like the way your emails are send) it cuts down on the dead air completely. This helps in increasing the efficiency along with cutting down of the cost of the call greatly. With increased efficiency comes increased productivity. A business can only gain by making the switch to business VoIP.

Best business VoIP provider would not only offer minimum call tariff but also maintain the quality of service. Another service that they provide is seamless integration of various branches at no additional cost along with the provision of DID numbers. DID numbers are ideal for companies who are operating from a different country than where their consumers are or from multiple geographic points. With the help of DID numbers your clients will be able to call your branch in another country at local rate.

For instance, you are giving customer support through India to your clients who are essentially from UK. Your business VoIP solution provider will provide you with a number through which your clients from UK will be able to call you at local rate without being aware that they are actually calling your set up in India. This service is quintessential for contact centers which usually operate from overseas where there is reasonable manpower available.

Along with this, there are certain value added features available which can help you in increasing the efficiency of your operations. For instance, the follow-me feature is a popular element among business houses. What is even better is that these features are provided free of cost. So, make sure to collate all the necessary information before opting for any service provider.

Best business VoIP solution provider can act as a catalyst in helping your business to grow by leaps and bounds.

Why You Should Consider Using VoIP for Your Business

Voice over Internet Protocol (VoIP) phones & communication systems allow you to make & receive calls digitally using data networks. This and the ever increasing advancement in VoIP technology has allowed these systems to become the preferred choice for businesses worldwide, and are now being hailed as the future of telecommunications.

There are many advantages of using VoIP Telephone Systems the most important one being the cost effectiveness of this service making it cheaper than traditional analogue telephone services. As VoIP uses a broadband connection it makes it less expensive for the provider and their customers to make calls, many providers now offer a flat rate monthly fee allowing long distance and local calls to be charged at the same rate.

As VoIP is non – geographically based, this enables you to create a virtual number assigning any area code you choose to your numbers even if your business is not physically based in that area – the additional benefit of this is that your virtual number is portable so you can take it with you anywhere you go even if you decide to move offices.

VoIP Maintenance costs workout to be lower than traditional phone systems and they are inexpensive to set up as they use your existing broadband connection. This means there is no need for extra phone lines to be installed. VoIP phones are similar to telephones in there look and ease of use.

VoIP allows you to streamline your communication systems and manage your information more effectively as calls can be run over existing data networks enabling you to receive voice mail and faxes with your emails. Another great advantage is that you can make and receive calls from numerous devices such as phones, pcs (via a software-based phone), or a mobile phone that has voice capabilities. Controlling how your business calls are handled is easy by taking advantage of VoIP’s ability to enable automatic call routing & interactive voice responses.

Call forwarding, call waiting, voicemail, caller ID and three-way calling are some of the many other features that make VoIP attractive to businesses. VoIP can also be used for conference calls the VoIP technology treats services on the phone like any other kind of data, enabling the users to attach documents to voice messages, or participate in virtual meetings with the help of shared data and video conferencing.

The fact that you can make and receive phone calls wherever there is a broadband connection by simply signing in to your VoIP account makes VoIP highly portable.

With all the great advantages of VoIP phones & communication systems, it’s easy to see why it has rapidly become the number one choice for businesses. If you’re planning to switch to one of Business VoIP Solutions, complete your homework and in case, you have a question about this technology, you can make a comment below in the available space.

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